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Avigilon Appoints Margaret Herndon to Vice President of Global Marketing and Communications

10/08/2014

Senior marketing executive brings global experience in IT software and services

VANCOUVER, Oct. 8, 2014 /CNW/ - Avigilon Corporation ("Avigilon") (TSX:AVO), a leading global provider of end-to-end security solutions, today announced the appointment of Margaret Herndon to vice president of global marketing and communications, effective immediately. Ms. Herndon is responsible for leading Avigilon's communications, marketing strategy, and building awareness for its industry-leading security and business intelligence solutions that keep both personnel and assets safe and enable customers to make better business decisions. Based in Dallas, Texas, Ms. Herndon will report directly to Bryan Schmode, Avigilon's chief operating officer.

With over 20 years of experience, Ms. Herndon brings experience in technology marketing, building awareness and demand generation campaigns for IT software and services. Throughout her career, she has worked with global sales and marketing teams to drive brand awareness and support business objectives through creative campaigns, focusing on specific vertical industries.

"Compelling, creative marketing is key to our future growth and success," said Bryan Schmode, chief operating officer, Avigilon. "I am very pleased to welcome Margaret Herndon to lead our marketing organization. Her entrepreneurial approach is a great fit for Avigilon, and I am confident that her extensive marketing experience - from both start-up and Fortune 50 companies - and proven track record leading global teams will help take our business to the next level."

Prior to Avigilon, Ms. Herndon spent 10 years at Hewlett Packard (HP), holding senior leadership positions in software, enterprise services and the corporate marketing divisions of the company. In these roles, she led marketing and product marketing teams tasked with creating strategy, messaging and global launch campaigns targeting a C-level audience. Most recently, Ms. Herndon was vice president of global industry marketing at HP, where her team was responsible for creating campaigns and sales enablement programs for CIOs in the public sector, health and life sciences, banking, manufacturing, and transportation industries. Prior to HP, Ms. Herndon was vice president of marketing at TruLogica, a Dallas-based identity management software start-up organization. She is credited with helping create and launch TruLogica's brand, moving it from a small identity management company to being acquired by HP.

About Avigilon
Avigilon Corporation is defining the future of protection through innovative end-to-end security solutions. Avigilon's industry-leading HD network video management software, megapixel cameras, access control and video analytics products are reinventing the security market. Information about Avigilon can be found at avigilon.com.

AVIGILON and other marks used herein are the registered and/or unregistered trademarks of Avigilon Corporation and/or its subsidiaries in Canada and other jurisdictions worldwide. Other product names mentioned herein may be the registered and/or unregistered trademarks of their respective owners.

Forward Looking Statements

Certain statements contained in this news release, including all statements that are not historical facts, contain forward-looking statements and forward-looking information within the meaning of applicable securities laws. Often, but not always, forward-looking statements or information can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate" or "believes" or variations of such words and phrases or statements that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. With respect to forward-looking statements and information contained herein, we have made numerous assumptions. Although our management believes that the assumptions made and the expectations represented by such statement or information are reasonable, there can be no assurance that any forward-looking statement or information referenced herein will prove to be accurate. Forward-looking statements and information by their nature are based on assumptions and involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statement or information. Such risks, uncertainties and other factors include, among other things those risks identified in Avigilon's most recent Annual Information Form and prospectus, each of which is filed on SEDAR at www.sedar.com.

Although we have attempted to identify factors that would cause actual actions, events or results to differ materially from those disclosed in the forward-looking statements or information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. Also, many of the factors are beyond the control of Avigilon. Accordingly, readers should not place undue reliance on forward-looking statements or information. Avigilon undertakes no obligation to reissue or update any forward-looking statements or information as a result of new information or events after the date hereof except as may be required by law. All forward-looking statements and information herein are qualified by this cautionary statement.

SOURCE Avigilon Corporation

Contact:
Stephanie Von Zuben
Communications Specialist
(604) 629-5182
stephanie.vonzuben@avigilon.com